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Social grade

Definition

From:

Digitising Social Care Glossary, v0.0.3

Digitising Social Care

Social grade is the socio-economic classification used by the Market Research and Marketing Industries, most often in the analysis of spending habits and consumer attitudes. Although it is not possible to allocate Social Grade precisely from information collected by the 2011 Census, the Market Research Society has developed a method for using census information to provide a good approximation of social grade.

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