Smartline’s Personas have been co-designed by the University of Exeter and participants in the Smartline Project. Personas are fictional characters based on real-life research. They provide opportunities for user-centered design without breeching personal privacy, and can support the development of products, processes, and services linked to eHealth and eWellbeing. Why did we create Smartline personas? Our personas help to communicate the needs, aspirations, strengths, motivations, experiences, behaviours, and lifestyles of people who live in Cornwall’s social housing. The eight personas represent different groups of people and can be used by organisations to inform evidence-based and community-focused planning.

[Follow the link to the source of this definition to access the eight Smartline personas]