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Qualitative research

Plain English definition

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Qualitative research

Think Local Act Personal

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Think Local Act Personal (TLAP) Jargon Buster

A type of research that looks at things that can be observed and described, but not measured in numbers. The aim is to understand a problem, or identify patterns in what is happening. This type of research may involve interviews or discussions. Research findings are described using words.

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Qualitative research

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